11 June 2025
EU Green Week Partner Event
EU Green Week Partner Event
From vision to reality: To make the circular economy a success, all stakeholders need to work together. Join our EU Green Week Partner Event to learn more about Miele’s sustainable manufacturer approach, the integration of sustainability and circularity at MediaMarktSaturn, Europe’s largest electronics retailer, and the innovative Repartly repair and refurbishment concept to close the loop and extend the lifecycle of devices.
On site at MediaMarkt Gütersloh (Vennstraße 40) or via LiveStream. After the event, the recording will remain accessible here.
Missed the event? Watch the recording now
Exciting talks, panels, and discussions from EU Green Week 2025 are now available on video.
Agenda
9:00 to 9:10 am
Welcome
Welcome from the inviting parties
In order to set the scene for the day our moderator Marc Semmler and our host Ana Maria Jaime Salcedo (Vice President Sustainability from MediaMarktSaturn) will welcome everybody and explain the purpose of the event as well as the agenda for the day.
- Introduction from our moderator Marc Semmler
- Welcome from Ana Maria Jaime Salcedo (Vice President Sustainability MMS)
- Brief introduction of all parties
9:10 to 10:00 am
Miele – Starting the Loop with high-quality Products
A Manufacturers approach to circularity and sustainability
With Miele as one of the most trusted brands when it comes to household appliances, we deep dive into the world of the production of long-lasting and circular products.
- Welcome from Miele
- Digital plant tour
- Design, Test & Production of washing machines as an example for high-quality appliance
- FAQ
10:00 to 11:00 am
MediaMarktSaturn – a retailer’s operational perspective on Circularity
How is Europe's largest electronics retailer integrating sustainability and circularity opportunities across their existing portfolio?
A deep insight into existing efforts to promote eco-conscious service offerings and more sustainable product alternatives
- Welcome from Alexander Rauchut, Chief Commercial Officer MediaSaturnRetailGroup und CEO MediaSaturn Deutschland
- Informed Purchase Support: How we help customers make more environmentally conscious buying decisions
- BetterWay Ecosystem: BetterWay Products, Trade-In Solutions, and Protective Services in Action
- Beyond the Checkout: Extending Product Life with Trade-In and Maintenance, including a live SmartBar Repair demo
- FAQ
11:00 to 11:45 am
Repartly – Circular Aftersales and End-of-Life-Solutions
An innovative approach towards circularity and aftersales regarding the recovery and refurbishment of spare parts
Repartly showcases how we can close the loop and reduce E-waste in order to pave the way towards a more circular economy.
- Introduction into the world of spare part repair and refurbishment
- DeepDive - harvesting parts from End of Life Devices
- DIY Repair and refurbished Spare Parts incl. Showcase
- FAQ
11:45 am to 12:00 pm
Wrap Up
Summary of the key take aways of today’s event and a glimpse into common future efforts towards circularity and sustainability
All parties will come together for a brief recap of the event.
- Wrap-up by our moderator Marc Semmler
- Wibke Brems with a political and regulatory view on circularity
- Key take-aways
- Common future actions towards circularity
- Closing words
Speaker
Special Guest
Miele
Miele
About EU Green Week
For 25 years, EU Green Week – organized by the European Commission’s Directorate-General for Environment – has been Europe’s leading environmental conference and an annual opportunity to raise awareness, promote and discuss the latest and upcoming developments in European environmental policy. The high-level event attracts policymakers, businesses, leading environmentalists, and other interested parties from across Europe and the world.
This year’s Green Week will unpack the “three Cs” - Clean, Competitive & Circular – exploring how to put circularity at the centre of our economic transition. With its potential to drive sustainable competitiveness, reduce waste, increase strategic autonomy and promote innovation, a circular economy offers solutions to some of Europe's most pressing challenges.
The EU Green Week conference, “Circular Solutions for a Competitive EU,” will take place from 3 to 5 June 2025 in Brussels. Throughout June, additional Green Week partner events will take the conversation on circularity to local and regional levels, engaging businesses, individuals, and communities across Europe and beyond. More information on all international EU Green Week partner events here.