11 June 2025

EU Green Week Partner Event

Mission Circular - Extending Product Life Together

EU Green Week Partner Event

From vision to reality: To make the circular economy a success, all stakeholders need to work together. Join our EU Green Week Partner Event to learn more about Miele’s sustainable manufacturer approach, the integration of sustainability and circularity at MediaMarktSaturn, Europe’s largest electronics retailer, and the innovative Repartly repair and refurbishment concept to close the loop and extend the lifecycle of devices.

On site at MediaMarkt Gütersloh (Vennstraße 40) or via LiveStream. After the event, the recording will remain accessible here.

The event recording will be available soon

Missed the event? We're currently preparing the video recording for you. It will be available on june 14. Enter your email address and we will inform you when the video is online.

Agenda

9:00 to 9:10 am

Welcome

Welcome from the inviting parties

In order to set the scene for the day our moderator Marc Semmler and our host Ana Maria Jaime Salcedo (Vice President Sustainability from MediaMarktSaturn) will welcome everybody and explain the purpose of the event as well as the agenda for the day.

Introduction from our moderator Marc Semmler

Welcome from Ana Maria Jaime Salcedo (Vice President Sustainability MMS)

Brief introduction of all parties

9:10 to 10:00 am

Miele – Starting the Loop with high-quality Products

A Manufacturers approach to circularity and sustainability

With Miele as one of the most trusted brands when it comes to household appliances, we deep dive into the world of the production of long-lasting and circular products.

Welcome from Miele

Digital plant tour

Design, Test & Production of washing machines as an example for high-quality appliance

10:00 to 11:00 am

MediaMarktSaturn – a retailer’s operational perspective on Circularity

How is Europe's largest electronics retailer integrating sustainability and circularity opportunities across their existing portfolio?

A deep insight into existing efforts to promote eco-conscious service offerings and more sustainable product alternatives

Welcome from Alexander Rauchut, Chief Commercial Officer MediaSaturnRetailGroup und CEO MediaSaturn Deutschland

Informed Purchase Support: How we help customers make more environmentally conscious buying decisions

BetterWay Ecosystem: BetterWay Products, Trade-In Solutions, and Protective Services in Action

Beyond the Checkout: Extending Product Life with Trade-In and Maintenance, including a live SmartBar Repair demo

11:00 to 11:45 am

Repartly – Circular Aftersales and End-of-Life-Solutions

An innovative approach towards circularity and aftersales regarding the recovery and refurbishment of spare parts

Repartly showcases how we can close the loop and reduce E-waste in order to pave the way towards a more circular economy.

Introduction into the world of spare part repair and refurbishment

DeepDive - harvesting parts from End of Life Devices

DIY Repair and refurbished Spare Parts incl. Showcase

11:45 am to 12:00 pm

Wrap Up

Summary of the key take aways of today’s event and a glimpse into common future efforts towards circularity and sustainability

All parties will come together for a brief recap of the event.

Wrap-up by our moderator Marc Semmler
Wibke Brems with a political and regulatory view on circularity

Key take-aways

Common future actions towards circularity

Closing words

Speaker

Marc Semmler

Moderator

Alexander Rauchut

CEO

MediaSaturn Deutschland

Ana Maria Jaime Salcedo

VP Sustainability

MediaMarktSaturn

Peter Hölzl Schömann

Senior Manager Sustainability

MediaMarktSaturn

Special Guest

Miele

Max Wagner

Head of Corporate Sustainability

Miele

Dr. Lennart Osthoff

CEO Repartly

Repartly

Wibke Brems

Fraktionsvorsitzende

GRÜNE im Landtag NRW

About EU Green Week

For 25 years, EU Green Week – organized by the European Commission’s Directorate-General for Environment – has been Europe’s leading environmental conference and an annual opportunity to raise awareness, promote and discuss the latest and upcoming developments in European environmental policy. The high-level event attracts policymakers, businesses, leading environmentalists, and other interested parties from across Europe and the world.

This year’s Green Week will unpack the “three Cs” - Clean, Competitive & Circular – exploring how to put circularity at the centre of our economic transition. With its potential to drive sustainable competitiveness, reduce waste, increase strategic autonomy and promote innovation, a circular economy offers solutions to some of Europe's most pressing challenges.  

The EU Green Week conference, “Circular Solutions for a Competitive EU,” will take place from 3 to 5 June 2025 in Brussels. Throughout June, additional Green Week partner events will take the conversation on circularity to local and regional levels, engaging businesses, individuals, and communities across Europe and beyond. More information on all international EU Green Week partner events here.